> you never get a second chance to make a first impression
A logo is every business's strongest emissary. It visually connects your customers to your company, it's products and services. It helps answer questions in the consumer. Are these guys professional? Do they care about their business, and in turn, their customers? Will they do the job right? Believe it or not, potential customers make these judgments based off of first appearances. Let's be honest, we do the same thing don't we? Your logo tells customers whether or not they should look into you further or scratch you off the list.